Currently, plastic surgery and liquor advertisements (17 degrees or higher), which are banned on the broadcast, are classified as "total audiences" in the advertisement review conducted before the movie screening, and are exposed to teenagers.
(Picture from Unsplash)
Seo Yong-kyo (Saenuri Party), a member of the National Assembly's Education, Culture, Sports and Tourism Committee, said, "Plastic surgery and liquor advertisements (17 degrees or higher), which are currently banned from broadcasting, are classified as 'all audiences' and exposed to teenagers."
Currently, advertisements screened before and after movies are expressed as 'advertising films' in accordance with the Act on the Promotion of Movies and Videos, and are deliberated in advance by the Film Commission. In accordance with Article 29 (2) of the Yeongbi Act, the Yeongdeung Committee classifies only the 'total audience value'.
Representative Seo pointed out, "In the case of a diet medical advertisement, the doctor's association found that screening was inappropriate, while the review by the Advertising and Film Subcommittee of the Yeongdeung Committee was determined to be 'no problem'."
According to the current Enforcement Decree of the National Health Promotion Act, liquor advertisements cannot be screened before and after movies classified as all viewers, 12 years of age or older, and should be screened only before and after movies that are not allowed to watch by teenagers.
Rep. Seo, however, criticized, "In 2014, 25 liquor advertisements were classified as 'total audiences', and if these advertisements were screened at theaters nationwide, they would be a violation of the National Health Promotion Act."
Considering that most of the box office films are rated over the age of 15, it is highly likely that teenagers have been exposed to indiscriminate plastic surgery and liquor advertisements. "The theater advertisements are judged as general commercial advertisements, not movies, and more professional advertising review is needed considering the specificity of the media," he said.
Writer: Yeyoung Jeon
Comentários