In line with the Ministry of Environment's announcement that it will make it mandatory to label all bottled water products from 2026, bottled water companies are making quick preparations. In the future, bottled water with existing plastic labels will hide its appearance in the market. As several bottled water companies are rushing to respond, the number of new brand reports is drawing public attention by applying the QR code marking method for the first time in Korea.
(Picture from Bogo Yisu)
Smart Bogo's "Bogo Yisu" is an idea bottled water product that allows you to drink water by inserting a straw without having to open the lid, which is convenient and is receiving favorable responses from the MZ generation by applying a sensuous twist design.
It is the first time in the domestic bottled water industry that the essential labeling of the product is printed on the sealing paper on the lid by putting it in a QR code. It reduces environmental pollution by not using plastic labels, and enables simple product information check and purchase through QR codes. At this time, high-frequency sealing technology using the principle of electromagnetic induction heating was adopted to increase the completeness of the product.
It is also noteworthy that braille is applied to the top of the pet so that not only people with developmental disabilities but also people with visual impairments can recognize the product.
Outstanding productivity is also one of the reasons for its popularity. The report also applied "high-frequency sealing" packaging technology, which is widely used in food and medicine, to maintain a clean taste of water by preventing the inflow of foreign substances and bacteria, and also paid attention to packaging so that consumers can safely drink products with double packaging that minimizes direct sunlight exposure during storage and delivery.
An official from Smart Reporting said, "Instead of vinyl printing, it was directly printed on lid sealing paper to increase the QR code recognition rate. In addition to the convenience of drinking with a straw, it seems to be receiving favorable responses in line with the needs of the MZ generation recently, he said. "We will continue to identify macro trends and consumer needs and continue to research and develop and introduce products."
The bottled water can be purchased at Smart Bogo's own mall and smart store, and it also provides bottled water subscription services for more convenient use.
Writer: Grace Jun
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