These days, special attention is required for SNS advertisements regarding plastic surgery in Korea. This is because many plastic surgery centers and hospitals tend to over-advertise and emphasize the value of outside beauty in SNS. Since Korean SAT recently ended, these hospitals and centers are actively promoting low-price surgery for test takers so that they can get surgeries before they go to college.
"The college entrance exam is over. It's time to get pretty."'
"I don't know what you'll like, so I prepared everything. Save up to 49% on double eyelids, nose, diet, Botox, and fillers."
These are some of the phrases used in SNS to promote surgery.
Among the notable advertisements are medical practices that have various side effects and risks, such as cosmetic bimaxillary surgery, plastic surgery, and liposuction, requiring special attention from examinees.
One student who recently finished taking the Korean SAT said, "It is the privilege of test takers to be pretty at a low price," adding, "I want to enjoy my college life in a pretty state after skin care and double eyelid surgery."
Experts point out that such a misleading advertisement encourages plastic surgery by encouraging test-takers to "be pretty before going to college."
An industry official said, "The aggressive marketing of the related medical industry emphasizes beauty purposes, not functional purposes," adding, "Minors are likely to sympathize with this atmosphere."
Some say that related industries should have an ethical consciousness to refrain from misleading advertisements.
Even if there is a PR ethics code, it is often not applied to actual sites aimed at generating profits. All advertisements go through deliberations such as unfairness, deception, and exaggeration, but most of them are post-deliberations after advertisements are made.
Moreover, in related industries, efforts should be made to strengthen ethical awareness by considering whether it is encouraging consumers to make inappropriate choices from the promotion planning stage.
Writer: Jessy Kim
(Picture from Unsplash)
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